Free Enterprise - Values and Priorities Have to Have Ought to Have Want to Have Production vs consumption - how to measure Values and Priorities Have to Have Ought to Have Want to Have Must not Have Ought not to Have Want not to Have Produce, Make, Create, Modify - Basic needs Produce, Make, Create, Modify - Basic oughts Produce, Make, Create, Modify - Basic wants   Produce, Make, Create, Modify - Enhanced needs Produce, Make, Create, Modify - Enhanced oughts Produce, Make, Create, Modify - Enhanced wants   Perform a Service - Basic needs Perform a Service - Basic oughts Perform a Service - Basic wants   Perform a Service - Enhanced needs Perform a Service - Enhanced oughts Perform a Service - Enhanced wants   Value added by storing Value added by convenient location Value added by dividing Value added by packaging Value added by selection   Value added by hoarding Have to Have: Basics   ----: -   ----: -    ----: -   ----: -   ----: -

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